LOSING MY MIND!
GURU Conference is in 48 hours. Ughhhhh!!! 23,742 have registered and it is gonna be a glorious hot mess. We keep the event totally free so we can all hangout. I really hope you can make it. Will it suck? Very possible but it will be fun just being together and making fun of the stuff that goes wrong. This is the last chance to get in FOR FREE and it is VIRTUAL – here you go www.GuruConference.com
Ok, here are some marketing tips that are probably useless…
DON’T INVITE ME TO ANYTHING….(but invite other people cause it works!)
We all want to be ‘invited’ to parties and fun things as the year winds down (other than me cause I like sitting my butt on my couch).
This is a simple test that performs really well.
Historically: October 1st Through December 31st:
‘Invited’ and ‘Invitation’ Used in Subject Line Increase Open Rate:
CONSUMER: 28%
BUSINESS: 32%
Subject Line Examples:
FOR MY BUSINESS Marketing Peeps:
We all want to know what is gonna happen next year !?! And, if you leverage this interest RIGHT NOW you can see a huge boost in engagement…These WORDS in your subject line drive massive increases in open rates…
FOR MY CONSUMER Marketing Peeps (works for B2B too):
Holiday sales are pretty simple…People buy stuff that other people like. THIS WORKS! Even if you only have 1 review you should USE IT. Social Proof during the Holiday Season is everything. HUUUUGE new trend is putting STARS in your subject line!
(No, this will NOT cause you to go to junk folder – look at these brands doing it here!)
STAR EMOJIs in Subject Lines INCREASE Email Open Rates OVER 35% [Last 90 Days]
SINCE YOU DIDN’T ASK…
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
NOBODY WANTS THIS (Netflix) – Ok, after first episode I thought this show was MEH. BUTTTT, I continued on and it is really good. And I usually think non-reality shows suck so there you go.
REAL HOUSEWIVES OF NEW YORK [Peacock] – This is the BEST real housewives show by a mile and the NEW SEASON is HERE! So happy they got rid of the old cast. I am team BRYNN and I love Jenna Lyons. GREAT SHOW!
LOVE IS BLIND SEASON 7: [NETFLIX] – LEO SUUUUUUCKS!!!!!!! I am only 3 episodes in. Maybe he gets better but so far he is the worst!
OK, LAST CHEESY THING – REPLY BACK and let me know if you will be at GURU Conference?? We gotta HANGOUT! C’MON!!!!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops