I am terrible at Halloween costumes…Here is when I was a toilet one time
This has nothing to do with marketing tips, but I am sitting here thinking what I should be this year. So far, I am leaning towards a burrito…most likely because I am hungry.
Ok, here are SUBJECT LINE tests that are working right now!
How many characters should be in your email subject line?
BUSINESS and CONSUMER:
9% of Email Subject Lines Have LESS THAN 20 Characters!
Subject Lines that are written with LESS than 20 characters have an open rate increase over 15%
ANNNNNND…..
6% of Email Subject Lines Have MORE THAN 65 Characters!
Subject Lines that are written with MORE than 65 characters have an open rate increase over 19%
But won’t that get cutoff? YUP! But it stands out…If you ‘fill’ the whole subject line people don’t realize it but they pause for a millisecond and check out what you are saying. Fun test to try!
And no, this won’t cause you to go to junk folder. That is old and wrong info. Most marketers have tested capitalizing the FIRST word, but have you test capitalizing a mid-sentence word or last word? It works!
Love this next one…
COMPARISON SUBJECT LINES:
COMPARISON SUBJECT LINES INCREASE Email Open Rates Over 25% When Used in Subject Lines:
All we want to know is how we compare, how our businesses compare, how our team compares…Are we better or are we worse???
Here are EXAMPLES of COMPARISON SUBJECT LINES: (and these are the whole thing. You don’t write more than these words).
How Do You Stack Up? How Do You Rank?
Where Do You Stand?
How Does Your Strategy Compare?
How Do You Measure Up?
How Does Your Savings Stack Up?
How Do You Compare? How Does Your Fit Measure Up?
How Does Your MarTech Stack Up?
OK, NOW A FEW THINGS YOU WON’T CARE ABOUT….
So, I put on Linkedin a full video of a session I just did at INBOUND. It was all about ‘Getting Comfortable being Uncomfortable’ - If you are bored or have insomnia you can see the whole thing here
HOPEFULLY you missed this pic of me that I posted on LINKEDIN – it is from our 80’s AI Photobooth for our GURU Conference. You can make one too right here!!!
And here is me posting this pic on Linkedin. What is actually wrong with my?
BTW GURU Conference is literally only a few days away…IT is FREE and VIRTUAL and we close reg in a few days and if you miss out you stink! Here is free reg link – https://guruconference.com/
SINCE YOU DIDN’T ASK…
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
GOLDEN BACHELORETTE: [ABC] I like Joan but these dudes better start getting angry at each other. I need some drama!!!
The PERFECT COUPLE: [NETFLIX] This is a MUST WATCH. I just heard Nicole Kidman say she thinks there should be a SEASON 2! I agree. BONUS – the spotify soundtrack for this show is awesome!
LOVE IS BLIND SEASON 7: [NETFLIX] This starts OCT 2nd! LFG!
BTW if you like horribly cheesy 80s music and you want to help out my GURU Conference team PLEASE follow and add ANY 80s songs you think we should play at the conference!!! This SPOTIFY playlist is ‘MADE by ATTENDEES’ and you can add songs right now! PLEASE AND THANK YOU! Here it is…
QUESTIONS YOU SHOULD REPLY TO THIS EMAIL AND ANSWER:
Will You Watch LOVE IS BLIND SEASON 7? ME: duh.
What is worst Halloween costume you ever wore? ME: See above.
What is your favorite 80s Cheesy Song? ME: Never Gonna Give You Up
Was there anything remotely useful in this newsletter? ME: no.
C’mon. reply. Why not?
thx,
Jay
P.S. If you know anyone who might want to get this newsletter or perhaps you don’t like them they can sign-up at www.JaySchwedelson.com
P.P.S. If this is the first time you read one of my newsletters you might be wondering what is going on. That is totally fair. And sadly, this is how they basically all go.