I am on a mission to find any other way to say ‘Webinar’ other than saying ‘Webinar’. It is the ultimate boat anchor in marketing. You see it and you get bored…I am bored just writing about it right now…ugghhhhh.
So, we ran a zillion A/B tests across over 400 webinar promotions to see what could we call a ‘Webinar’ instead of calling it a ‘Webinar’ and if any of these other options did better. GOOD NEWS! We have some new WINNING options:
Alternative Name vs. Webinar Registration Rate Impact:
Webinar vs. Live Event: LIVE EVENT UP 24%
Webinar vs. Webcast: WEBCAST DOWN 5%
Webinar vs. Virtual Workshop: VIRTUAL WORKSHOP UP 16%
Webinar vs. Virtual Event: VIRTUAL EVENT UP 18%
Webinar vs. Digital Workshop: DIGITAL WORKSHOP UP 4%
Webinar vs. Quick Hit: QUICK HIT UP 20%
Webinar vs. Live Panel: LIVE PANEL UP 11%
This Newsletter Gives Me THE ICK!
"The ick" and "boop" are among more than 3,200 new words and phrases added to the Cambridge Dictionary this year. If you use ‘boop’ please unsubscribe immediately. I am not kidding.
Anyway, what does that have to do with email? These epically embarrassing words and phrases are crushing it in email subject lines the last 6 months…
Here are the 10 total cringe words that used in subject lines in last 90 days boosting email open rates…These stats are so extra. (did I use that right? Who knows).
Email Open Rate Increase When Used in Subject Line: LAST 90 DAYS:
UP 21%: SZN
UP 24%: Chef’s Kiss
UP 17%: IYKYK
UP 21%: The ICK
UP 14%: Boop
UP 12%: Lit
UP 20%: Vibes
UP 21%: Glow-Up
UP 20%: Squad
UP ??%: Boujee (I wish I had data on this one. Please use it and tell what happens)
When ALAN Discovered Sidebar…
Finding actual human beings that can answer questions you have and networking with people you think have an actual brain is way harder than it should be. I have tried everything - LinkedIn groups, listening to a zillion podcasts, asking peers, and other random stuff but I have found nothing that really worked until SIDEBAR!
Yeah, this is an AD, but I wouldn’t be writing this if I didn’t get serious value out of the Sidebar community.
You need a group of peers who get you, your problems, and can help you blow through your issue. That’s Sidebar. Awesome people who do what you do, led by expert group facilitators, with a community of people you can turn to at any time.
Get started with Sidebar today...It is a game-changer!
SINCE YOU DIDN’T ASK…
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
OLYMPICS: How do you find out that you are good at Artistic Swimming? “Look at Stacy. Her cannonball is so graceful”. I literally can’t touch my toes so I should shut up immediately.
GUY’S TRIP:
NASHVILLE: Just got back from annual guy’s trip with my college buddies. We were in a karaoke bar and this guy proposed to his girlfriend while singing “Friends in Low Places”. Everything about it was weird. She did not look thrilled.
QUESTIONS YOU SHOULD REPLY TO THIS EMAIL AND ANSWER:
What Olympic sport would you be good at? MINE: Badminton
Are you watching The Bachelorette season? ME: Duh
How long would you spend looking at art in the Louvre Museum? ME: Under 30 mins.
Did you actually read this far in the newsletter? ME: no.
DID YOU SEE?? We just put up the speaker roster for our FREE GURU Conference! Reply back and let me know what you think – (and if you haven’t registered you WILL probably not get a spot soon – we only buy a certain number of virtual seats). So go here and ‘click’ SPEAKERS to see the list and if you haven’t registered you can do that too – www.GuruConference.com – and reply and let me know if it looks cool!
ANNNNNNND….Reply and let me know how all is going? And just dropped new 10 min email tips podcast episode – RIGHT HERE!
thx
Jay
P.S. If you know anyone who might want to get this newsletter or perhaps you don’t like them they can sign-up at www.JaySchwedelson.com
P.P.S. If this is the first time you read one of my newsletters you might be wondering what is going on. That is totally fair. And sadly, this is how they basically all go.