Is there anything worse than people telling you their political views! WHO CARES! (imo at least).
BUT – If you are NOT factoring in the chaos that is coming our way then you have your marketing head in the sand.
Here are some stats to be aware of…
The election is November 5th.
We know performance data from previous presidential election cycles.
SOOOOOO…..
For BOTH Business and Consumer Marketers:
6 WEEKS PRIOR TO NOVEMBER 5th:
Email Marketing Open Rates DROP 2%-3% Each Week [Starting 6 Weeks Prior]
Email Newsletter Click-Through Rates DROP 25%+ Month Prior [October]
BUT WHY YOU ASK???
You might think your brand has NOTHING to do with the election. And you are right. But because there will be $16 Billion dollars spent on all the elections taking place (Source: GroupM) there will be so much NOISE that people are going to tune out.
They will be getting crushed with social ads, search ads, emails, sms, tv, radio, everything everywhere! So, they just stop engaging with all brands for a period of time. I JUST POSTED a 10 Minute episode of my random podcast on THIS EXACT TOPIC – Here it is – might be useful to hear all the details – here it is - Apple Link
I’M NOT SWEATING, YOU’RE SWEATING….IT IS SOOOOOO HOT OUT!!!
2024 is OVER! That is now a boat anchor in your subject line…And the summer is so last season – we need to know about Fall Fashion!
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
THE BACHELORETTE: [ABC/HULU] This starts July 8th. If you don’t watch you should really think about unsubscribing because I will be sharing a continuous stream of updates this season. Don’t judge me…ok, judge me.
SERIOUSLY?
JUSTIN TIMBERLAKE: Justin said under his breath, ‘This is going to ruin the tour.’ The cop replied, ‘What tour?’ Justin said, ‘The world tour.’” – UGGGHHHHHHHHHH. Everything about this is the worst. Jessica Biel must have kicked his butt. And she should have!
THIS SPOKE TO ME:
DID YOU SEE?? We just put up the speaker roster for our FREE GURU Conference! Reply back and let me know what you think – (and if you haven’t registered you WILL probably not get a spot soon – we only buy a certain number of virtual seats). So go here and ‘click’ SPEAKERS to see the list and if you haven’t registered you can do that too – www.GuruConference.com – and reply and let me know if it looks cool!
ANNNNNNND….Reply and let me know how all is going?
thx
Jay
P.S. If you know anyone who might want to get this newsletter or perhaps you don’t like them they can sign-up at www.JaySchwedelson.com
P.P.S. If this is the first time you read one of my newsletters you might be wondering what is going on. That is totally fair. And sadly, this is how they basically all go.