Where my COMFY PANTS at???
This is not a normal time of year for food consumption or email marketing. Here are some crazy stats, tips, and meaningless things you might not care about (but could have big impact on your holiday marketing performance for both BUSINESS and CONSUMER marketers)…
BTW – If you are new to this newsletter cause you attended GURU Conference – WELCOME! The newsletter is MEH, but you’re already this far in so why not just see how the rest goes and then bail.
UNSUBSCRIBES and EMAIL OPENS Surge in November and December!
CONSUMER: [November Through December]
BUSINESS: [November Through December]
So what???
Marketers make the epic fail of thinking that they should slow down holiday email sending because they see an increase in unsubscribes. HELLLOOOO – people are not unsubscribing cause of you – they are doing the END OF YEAR PURGE! They want a fresh start for the new year…So keep sending – this time of year is too important!
WAIT…WHAT???? This Stat is WILD!
Emails Offering Discounts of 15%-25% Have a 30% HIGHER Average Click-Through Rate Than Offers With Discounts Over 50%.
Source: Omnisend Email BFCM Study
It is ALL about perceived quality…SOOOOO you can’t discount your way to sales (usually)!
Executives have time on their hands…They are planning for the new year and are on the lookout for new solutions that will impact Q1. THIS IS THE TIME to send those letter format emails!
For my CONSUMER (and Business) Peeps…
Holiday sales are pretty simple…People buy stuff that other people like. THIS WORKS! Even if you only have 1 review you should USE IT. Social Proof during the Holiday Season is everything.
Ummmmm….You Forgot About These Holidays!!!
SMALL BUSINESS SATURDAY - November 25th
Mentioned in Subject Line Within 5 Days of 'Holiday' Increases Open Rates: 28%
FREE SHIPPING DAY - December 14th
Mentioned in Subject Line Within 5 Days of 'Holiday' Increases Open Rates: 24%
GIVING TUESDAY - November 28th
Mentioned in Subject Line Within 5 Days of 'Holiday' Increases Open Rates: 31%
YOOOOOOO....CAN YOU DO ME A FAVOR???
I started a new PODCAST (I know that sounds boring)...But it really is not that horrible. Each episode is only 10 mins and I PROMISE that you will get some easy, quick marketing tips to test and I share really embarrassing parts of my life.
NEW EPISODE WENT LIVE 10 mins ago - THIS IS A GOOD ONE!!!! (maybe)
And you can find ALL of the EPISODES here - jayschwedelson.com/podcast/
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
TOUCH GRASS:
MID…SUS?– Nothing bothers my teenage kids more than when I try to say current slang that is usually not current. My new FAVORITE is ‘Touch Grass’. I was told to ‘Touch Grass’ cause I was a big nerd and on my computer all day. This makes me laugh.
WATCHING:
THE GOLDEN BACHELOR: [ABC/HULU] SPOILER ALERT: Don’t read if you are not caught up!!!! How can he tell 2 woman in 2 days he loves them!!! This is out of control. Team Leslie 10000000%. I know you don’t care but you should.
CHICKEN WING CHALLENGE:
At GURU Conference last week, I participated in the HOT WING CHALLENGE. I was a MESS for 24 hours. On a positive note, I lost a few pounds heading into Thanksgiving! So that is a win.
REPLY BACK and let me know what you think of all of this and touch grass….hahahaha!
Best,
Jay
P.S. If you know anyone who might want to get this newsletter or perhaps you don’t like them, they can sign-up at jayschwedelson.com/newsletter/
P.P.S. If this is the first time you read one of my newsletters you might be wondering what is going on. That is totally fair. And sadly, this is how they basically all go.