“Valentine’s Day is the COOLEST Holiday!” – SAID NO ONE EVER.
You don’t get the day off, bars don’t have special happy hours, all Valentine’s movies are terrible, and I eat more chocolate over 2 days than any human should consider consuming.
But it is still a marketing event so we gotta break down what it means for both CONSUMER and BUSINESS marketers…
TOP CONSUMER EMOJIS for Week Before Valentine's Day:
EMAIL OPEN RATES GO UP WHEN THESE EMOJIS USED AS FIRST CHARACTER IN SUBJECT LINE:
😍 Smiling Face with Heart-Eyes – UP 21%
🥰 Smiling Face with Hearts – UP 20%
❤️ Red Heart – UP 17%
🎁 Wrapped Gift – UP 16%
💌 Love Letter – UP 15%
AVOID sending on this day!
B2B Email Open Rates on Valentine's Day: DOWN 22% vs. Regular Day
JAY, Does Personalization Still Work in Subject Lines?
It works GREAT but NOT FIRST NAME personalization…
Personalization about WHO the person is and not just their name WORKS GREAT! Here is data from the last 30 days about using PERSONALIZATION in email subject lines…
FREE Event that is VIRTUAL and all about AI?? I am GOING!
It feels impossible to keep up with all the AI stuff coming out. Ugghhhh…But was super excited to hear about this FREE + VIRTUAL event that is all about AI and Ecommerce in a few weeks.
Bloomreach is putting on The Commerce Experience Summit Feb 27-28 and it is totally free and online. I AM 1000% ATTENDING this because the agenda is packed with the latest innovations for AI with email and personalization. Here is the FREE REGISTRATION
Yes, this is an AD for Bloomreach but I would never share stuff I don’t actually use or believe in….So this is worth your time.
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
MAKE IT STOP:
VALENTINE’S DAY – There is NOTHING more uncomfortable in life than telling the florist what you want to write on the card when you are sending flowers. “So let me repeat it back to make sure I got it right…Honey, you are more beautiful than I know how to describe and I love you endlessly. IS THAT RIGHT?” and then I say “Yes”….Ugghhhhhh. So awkward.
WATCHING:
LOVE IS BLIND 6 [STARTS WEDNESDAY] – This is the best show on TV. People say “I love you” after spending 3 hours talking and never seeing each other. AND THEN once they see each other for the first time they get grossed out and break up. CMON! This is awesome entertainment. You gotta try the first episode.
HELLLOOO?
I just posted a NEW podcast episode – try it out. Only 10 mins. How bad can it be? Here it is – APPLE Episode – SPOTIFY Episode (this actually has some new test ideas that I haven’t shared before)
Thanks,
Jay
P.S. pass this crazy newsletter to a friend and they can register at www.JaySchwedelson.com
P.P.S. HEEEEEY – GURU Conference FREE reg is now open – www.GuruConference.com
P.P.P.S. Hey - REPLY back and let me know if you dig this crazy newsletter! Thx!
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