This is a short newsletter because turkey makes you tired and the couch is calling my name.

BUT, I wanted to share what is going to happen with GMAIL ON DECEMBER 1st! This 10 min podcast episode breaks it all down but basically you are gonna see a LOT more bounces after DECEMBER 1st!

Regardless of if you are a Business or Consumer Marketer…. GMAIL is purging ALL accounts that have been dormant for 2 years. So if you keep delivering to these accounts after DECEMBER 1st you are gonna have major issues staying in the inbox cause Google does not like that.

So the episode that breaks it down is the newest one listed –

APPLE

SPOTIFY

ALL PLATFORMS

And in case you are wondering what I have been watching –

Best. Christmas. Ever! – [Netflix] – This is a brand new cheesy movie that I really liked! Jason Biggs and Brandy are in it. It is so bad that it is good.

And hope you have a chill weekend. My plan is to eat as much as possible so that when I start my ‘get in great shape’ plan for 2024 I can start from the highest number possible. Wish me luck!

Jay 

JAY SCHWEDELSON
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