NEW Email Tests That Might Not Work! (but worth a test)
Most marketing tests FAIL! So I am here to manage expectations. Here are a few tests that are working and could be worth a try...
YOUR DATABASE IS DIRECTOR LEVEL…TALK C-LEVEL
YOUR DATABASE IS BEGINNER LEVEL…TALK EXPERT LEVEL
'Aspirational' Subject Lines are Increasing Email Open Rates Over 20%!
People want to know what the 'next level' know so they can get there one day. Having your content and offers give a peak into that world is a game changer for engagement!
NEWS FLASH: Nobody Cares if you have the 'BEST PRODUCT or SERVICE'...They care if your Product or Service can solve a problem they have.
‘PAIN POINT’ SUBJECT LINES ARE INCREASING OPEN RATES OVER 22%:
YOOOOOOO....CAN YOU DO ME A FAVOR???
I started a new PODCAST (I know that sounds boring)...But it really is not that horrible. Each episode is only 10 mins and I PROMISE that you will get some easy quick marketing tips to test and I share really embarrassing parts of my life.
NEW EPISODE WENT LIVE 10 mins ago - THIS IS A GOOD ONE!!!! (maybe)
Here is where you can find it - jayschwedelson.com/podcast/
(and toss a 5 Star if it is not garbage)!
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
FARMER WANTS A WIFE – [HULU] – I am waiting on Love is Blind and Golden Bachelor so I am filling up my time with this AWESOME SHOW! I know the title is so bad that you think it has to be horrible. I AM TELLING YOU this show is great. It is reality dating show where people are cleaning up poop!
MEG 2: Don't watch this. I have horrible taste and I even thought it was bad.
REAL HOUSEWIVES OF NEW YORK: Jessel is annoying.
EATING:
I was just at INBOUND and it was amazing. But why do I think that when I go to conferences I should eat every disgusting thing within arms reach? I just pretend it does not apply to my real life. Ugghhhhhh.
😊😊😊Thanks for reading this far down!!! How are you? Reply back 😊 and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
P.S. Try the boring podcast....c'mon - jayschwedelson.com/podcast/
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