It is a LOSER! Move On…
You sent out your campaign and it did not do well. Join the club. But if the campaign did REALLY BAD, you need to get real with yourself. I live by a simple marketing rule…
The 100% Rule: If the performance of the campaign I just did improved by 100% would that be good enough? If the answer is NO, then you need to START OVER!
There are very few times that you will ‘TWEAK’ your campaign to an improvement of over 100% or more.
Move on. It was a turd.
You know you have gotten these emails…The ones where the 'FROM NAME' is suddenly from the ‘CEO’ of the company. Well, these emails actually do REALLY WELL! We looked at results from big brands and tiny brands using this tactic, and no matter the size of the company it lifted email open rates and click-through rates in a big way.
AND this does not mean you change the 'EMAIL SENDING ADDRESS' - only the 'FROM NAME' (also called Friendly From).
You can use this for - Big Sale, New Webinar, Product Announcement, ANYTHING!
FROM NAME with ‘CEO’, ‘VP of XXX’, Increases Open Rate:
CONSUMER: UP 24%
BUSINESS: UP 29%
SUPER EASY way to Boost Open Rate...
Starting your subject line with key WORD or PHRASE in [Brackets] works! It grabs attention immediately and NO you won't wind up in Junk for using them.
Stress About the Right Things…
Success in email is a tightrope. Each step the recipient takes needs to be worth it or they bail. You can’t make ‘comeback’ if you lose them at the start….
If you grab them with these 4 things, you will do pretty well –
The 4 Things:
Don’t overthink it.
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
THE BACHELORETTE – [ABC] – Of course I am watching. Brayden (the dude who got first impression rose) is the biggest tool of all time. If he makes it another week I may not be able to keep watching (that is a lie, but he really is the worst).
SUBTITLES – I realized I watch everything with subtitles. Not just stuff in other languages. I still have no idea what is going on half the time, and this has not solved anything, but it has become a fixture in my life.
NETFLIX – I really am a loser. This is a list of what I have watched in the last week or so…(not joking) – Never Have I Ever, Hoarders, Unstable, To All the Boys P.S. I Still Love You, Selling Sunset, Jewish Matchmaking, Is It Cake Too, Muscles & Mayhem: An Unauthorized Story of American Gladiators, Wham! – You should unsubscribe…I would not blame you.
TRAVEL:
GUYS TRIP - Going next week on our annual trip with my crew from college days (go gators!). It's a 3 night trip. By 3rd night I'm in bed at 8pm feeling like death. Happens every year. Piano bars are my enemy - but my rendition of Livin on a Prayer needs to be heard. Wish me luck.
😊😊😊Thanks for reading this far down!!! How are you? REPLY😊and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
P.S.
I am so fired up for GURU Conference 2023! (FREE - The World's Largest Virtual Email Marketing Conference). We have LIMITED SPOTS! Really hope you register now so you don’t miss out – free reg at GuruConference.com – The lineup is unreal – Martha Stewart, Ann Handley, Amy Porterfield (me if that is good?), and 30 others! ⬅️ ⬅️ ⬅️
ANNNNNNNND – If you are thinking about going to INBOUND (the big Hubspot Conference) – we gotta hang! I will be doing a couple of sessions. So if you are going, PLEASE reply and let me know so we can meet up. ANNNNND – if you are on the fence about going, my friends at INBOUND gave me a discount code specially for the readers of this crazy newsletter – when you check out at INBOUND.com put this DISCOUNT CODE: GURU and get a 15% discount on GA tix!
P.P.S. Our SubjectLine.com site now has a ChatGPT integration (and is 100% FREE)! And it is sorta fun – you gotta try it!
P.P.P.S. My podcast is in the works. DO THIS, NOT THAT. First episodes go live in a few weeks. It is going to be such a mess...hope you will check it out! ⬅️