GOT A MINUTE?

Nobody has time for ANYTHING. You will probably never even read this newsletter because you couldn’t find the time. I don’t blame you.

SOOOOO, telling people up front that your offer is going to not take up a bunch of time is working really well right now. 

Subject Lines With “Minutes” in Subject Line Have an INCREASED OPEN RATE:
BUSINESS: UP 22%
CONSUMER: UP 18%

FRIDAY:

Things That Happen on FRIDAY:

• I am a lot nicer
• I put off things for Monday that are actually urgent.
• AND…Marketing Performance is ODDLY doing a lot better!!

MARKETING STATS: LAST 90 DAYS on FRIDAY:

• Consumer Email Offer Click-Through Rates: UP 22%
• WEBINAR Show Up Rate: UP 34%
• Email Open Rates Promoting B2B Content: UP 19%
• LinkedIn Like/Comment Engagement: UP 27%
• Calendar Meeting Invites Accepted for Fridays: DOWN 500% (that stat is only based on my calendar)

So basically…if you have been avoiding FRIDAY for any reason you should rethink that ASAP. The world has changed (again) and Friday is a really good day to test ALL types of marketing programs (both business and consumer).

STOP!!! Got something COOL to share! INBOUND gave me 4 FREE tickets to giveaway!! WAIT?? WHAT? YUP!!! – Just go to my post RIGHT HERE and you can win. You actually have a really good chance to win because only the people who go to my specific post can be entered…INBOUND is my favorite in-person marketing event of the year and these tickets are a big deal!

UGGHHHHH…Another NEW Social Network is Coming (and this one will be big so, as a marketer, you have no choice but to stay up to date on all of this. Sorry)

Here are the details…

• NAME: No name yet. Just being called “Instagram’s new text-based app for conversations” 
• LAUNCH DATE: JUNE
• POSTS: You will be able to make text posts up to 500 characters long with attached links, photos, and videos.
• LOGIN: Users will be able to sign in with their Instagram username and password.
• What META, who owns Instagram, is saying: “We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.” - Source Platformer.news

Since You Didn’t Ask...

For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...

WATCHING:

BEEF (NETFLIX): I have no idea why I watched this.

THE LAST THING HE TOLD ME (APPLE+): This was so incredibly bad. I watched the whole thing. Jennifer Garner seems nice, so I feel bad saying that this was the worst acting of all time. And yes, I am fully qualified to judge someone’s acting because I was a tree in a school play 30 years ago.

SILO (APPLE+): This is the BEST non-reality show I have seen in a VERY long time. It is about ‘end of the world’ type stuff which is always relaxing to watch for some very strange reason.

COMING SOON:

GOLDEN BACHELOR: Here is the deal – ABC is doing a SENIOR version of the Bachelor. That is not a joke and YES, I will be watching. Watching older people say flirty things and wear skin revealing outfits is something I don’t wish upon my enemies but I have no choice but to get involved with this. This is a cry for help and I need a wellness check.

Thanks for reading this far down!!! How are you? Reply back and let me know if you will be watching GOLDEN BACHELOR or how your marketing stuff is going!

Best,
Jay

p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com

Are we connected on LinkedIn??? www.linkedin.com/in/schwedelson/

AND –And don’t forget our giant, awesome, amazing GURU Conference! Free reg – www.GuruConference.com (2 days of all email rockstars and it is free!!!!)