BUSINESS – 3 DAYS ARE BAD!!!!
Emails to business professionals see an 18% drop in performance during the last 3 days of any quarterly period!! March 29th, March 30th, March 31st …Nobody cares about your offer they are trying to make NUMBERS!!!!
‘We miss you’ is fine but do you really believe that some random brand misses you? BUT, we all seem to react to different forms of VERIFICATION . This does incredibly well to re-activate inactive contacts.
BUSINESS: When VERIFICATION is used as Subject Line to 12-Month NON-ENGAGED Contacts, Open Rates Increase by 38% vs. Standard Subject Lines
VERIFICATION EXAMPLES:
SUBJECT LINES:
Are you still with XXXXX?
Is your team still using XXXXX?
Is XXXX still your CRM?
Verify your active status…
CONSUMER: When VERIFICATION is used as Subject Line to 12-Month NON-ENGAGED Contacts, Open Rates Increase by 31% vs. Standard Subject Lines
VERIFICATION EXAMPLES:
SUBJECT LINES:
Still want Free Shipping?
Still want VIP Discounts?
Want to make sure…
Verify your VIP status…
QUICK LANDING PAGE TIP:
Single Column Forms Have 21% Higher Overall Conversion Rate Than Zigzag Forms.
EXCLUSIVE!!! JUST FOR YOU!
Nobody wants what everyone has. Even though it seems silly, telling someone that the offer is ‘exclusive’ has a huge impact on performance.
‘EXCLUSIVE’ in the Subject Line Increases Open Rates:
Consumer: UP 22%
Business: UP 18%
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
BIG TV WEEK!
THE BACHELOR – [ABC] – Zach is going to become an all-time doofus after this Monday’s episode. And if you don’t follow @BachelorData on Instagram you need to stop reading right now and do it. Look at the info she puts out!!! LEGEND!
LOVE IS BLIND 4 - [NETFLIX] – THIS STARTS ON FRIDAY! This is a terrible show! I swore I would not watch again after least season, and I am so fired up to watch on Friday! We are all horrible people for watching this show and that is why we can be friends.
STORAGE UNIT:
I have a storage unit that I have decided to get rid of. If I blew my nose into dollar bills it would have been a better use of the money I wasted on this thing. GRRRRR……
SHHHHHHH….We just re-launched SubjectLine.com – still working out the bugs – let me know what you think? (and in a few weeks we are adding a ChatGPT feature that will give you subject lines to test based on what you submitted. Should be cool! (it might also be terrible but it will be free so that is good!)
BTW Something new....
I am doing a NEW LinkedIn Live webinar about latest EMAIL MARKETING trends…Here is link to FREE registration:
www.linkedin.com/events/7041089077269405696
Thanks for reading this far down!!! How are you? Reply back and loop me in on how your marketing programs are going, bad tv, and anything else that is going on!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
p.p.s. lining up speaking sessions for this year and if you have any interest in having me hangout with your team or group you can let me know here – www.JaySchwedelson.com
3000 N. Military Trail, Boca Raton, FL 33431
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