You Don’t Like Sports? You Don’t Like the Teams? WHO CARES!
GET READY: The SUPER BOWL Increases Email Performance!
For Business and Consumer Offers!!
🏈 🏈Leading up to the Big Game you can drive some strong EMAIL engagement if you leverage ‘being in the moment’. It’s not CHEESY 🧀 to tie your marketing to big events…It means you are relevant, and your content is fresh. This goes for CONSUMER and BUSINESS email marketing efforts.
So here are some easy tests to consider:
‘MVP’ used in Subject Line 3 days prior (and 1 day after) Super Bowl lifts Opens:
Business UP: 19%
Consumer UP: 24%
Examples:
BtoB: Are you the MVP of your Marketing Team?
BtoC: MVP Sale Starts Now!
🟢 FUN SUBJECT LINES 🟢
Examples:
Don’t Care Who Wins? Check this out…
Wings, Commercials, Beer and…
🟡 Words That Boost Open Rates Next Week 🟡
Touchdown
Big Game
QB
Super
Win
🏈 EMOJI! 🏈
🏈 in Subject Line 24 Hours Before till 24 Hours After Super Bowl
Open Rates UP:
Business UP: 24%
Consumer UP: 31%
🤢NOT RELEVANT🤢:
The National Chicken Council estimates that Americans will eat a record high 1.42 billion wings during the Super Bowl. – 👈 That is gross.
🚽At half-time, it's estimated around 100 million toilets will flush… 👈 So is this.
BUT, BUT, BUT, BUT, BUT…
Monday AFTER Super Bowl is BAD FOR EMAIL!!!!
Business Open Rates: Go DOWN 14%
Consumer Open Rates: Go DOWN 17%
Why do emails do poorly after Super Bowl? Hmmmm, I wonder:
FACT: On average 1.5 million Americans will call in “sick” this Monday and another 4.4 million are expected to show up late for work.
Might be related to Americans are estimated to drink 60 million cases of beer on Super Bowl Sunday (and eat 8 million pounds of guacamole which seems GROSS).
SPEAKING OF GROSS…
Somebody majored in journalism and is now writing these subject lines...and they are awesome!
HERE ARE SOME QUICK WIN EMAIL MARKETING TEST IDEAS…
Mentioning NEXT MONTH [i.e. March] in Subject Line Within 2 Weeks of That Month Increases Open Rates:
Business UP 19%
Consumer UP 22%
COLON : Following Key Word/Phrase To Start Subject Line Increasing Open Rates:
Business: 21%
Consumer: 19%
FOR ‘MEMBERS’ or FOR ‘CUSTOMERS’ ONLY Subject Lines Increase Open Rates:
Consumer: 26%
Business: 21%
PREVIEW, FIRST, EARLY ACCESS: Open Rate increase when mentioned in subject line:
Consumer: 26%
Business: 21%
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
I AM WATCHING THIS GARBAGE: [I KNOW YOU DIDN’T ASK] –
THE BACHELOR [ABC]– Zach ain’t it. The dude is the walking embodiment of a stock photo. Everything he says and does is a giant MEH. The only hope is that some of the women might be looney toons and the will start fighting for no reason – fingers crossed.
THE REAL HOUSEWIVES OF MIAMI [PEACOCK] – This should be required TV watching for all of America. It is both the best and worst thing on TV simultaneously.
THE WOMAN KING: [ON DEMAND]: Good movie. Love Viola Davis. Don’t discount this recommendation because it comes from the same person who made the above recommendations.
I SHOULD NOT HAVE ACCESS TO CHATGPT:
Turns out ChatGPT is as cringy as regular people are…If anyone said any of these I would immediately assume they were potential stalkers and would run away. Just sayin.
BTW:
2 things…
We should connect! Would be great to learn about your marketing goals for this year and maybe my team can help – or just great to catch up – here is link to my calendar if you want to do a quick call – CALENDLY LINK
ALSO, we just opened registration for our 100% FREE GURU Conference…It is the World’s Largest VIRTUAL Email Marketing Event – We have limited spots and really hope you can make it – Link to FREE registration: www.GuruConference.com
Thanks for reading this far down!!! How are you? REPLY back and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....at www.JaySchwedelson.com
p.p.s. lining up speaking sessions for this year and if you have any interest in having me hangout with your team or group you can let me know here – www.JaySchwedelson.com
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3000 N. Military Trail, Boca Raton, FL 33431