THE START OF THE YEAR STINKS!
đŹThe first 2 weeks of January are NEVER good for EMAIL MARKETINGđŹ
Here is some interesting data to consider...
đ”HISTORICALLYđ”:
đ January 1st â 14thđ VS đ January 15th â 31stđ
2nd Half January Click-Through Rates vs. 1st Half:
Consumer: UP 31%đ
Business: : UP 42% đ
And this year especially...Nobody has time for your emails. They can barely figure out how to function normally. Things will pick up in a big way as January wraps up. đđđ
BTW: If you see a strong start to the year than you are in for some great performance for the year ahead!
Bad Economy Equals Bad DataâŠ
Layoffs, job changes, people movingâŠYour email âbouncesâ are not just undeliverable...They are your new âAccount Based Marketingâ database.
Review your âbouncesâ and see what accounts you need to make new contacts atâŠ
JANUARY SUBJECT LINE WORDS:
âBUDGETâ in Subject Line: Sadly, this is doing wellâŠ
LINKEDIN TIPS - NEWNEWNEWNEWâŠ
The Algorithms are ALWAYS Changing:
TWO COMMENTS A DAY!!!:
Making 2 comments a day will increase reach FOR YOUR OWN POSTS by 8% and 5 comments a day will INCREASE REACH FOR YOUR POSTS BY 15%!!!!
Can you post multiple LinkedIn posts in one day without it hurting reach?
YES and NO:
đ”YES for Company Pages: You can post multiple posts a day without harming (average) reach of the previous ones.
đ”NO for Individual Profile Pages: If you post more than once within 18 hour time frame on a personal profile your reach will go down.
Best Frequency for Company Page: 4-5 posts per weekâŠPublishing less than 2 posts a week will lead to 50% less growth.
Source: Algorithm Research Report via @richardvanderblom
Since You Didnât Ask...
For any new readers of âScoopâ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
THE BACHELOR: [ABC]: This doesnât start till January 23rd but Zach is boring on a good day. I think fan voting on the next Bachelor/Bachelorette needs to be instituted.
(and I have a really dumb habit that needs to stop...Whenever I watch a reality tv show I immediately start following all the people on Instagram. My entire Instagram feed is random people who were on The Bachelor from 12 years ago. EVERY SINGLE ONE OF THEM pushes crappy random products with the tiny fraction of fame that they have. Why don't I just unfollow them you might be thinking...I DON'T KNOW)
BEST and WORST TV This Past Year:
WORST:
BEST:
BANNED:
TIKTOK: So, I was going to start posting daily marketing tips on TikTok but my teenage kids (daughter 15 and son 16) told me âYOU CANâT!â because I would apparently wind up on the âForYouPageâ of all of their friends. Which apparently would be the end of the world and would bring shame to our family.
EATING:
EVERYTHING: What did you do in December? Apparently, I spent December eating everything. UGGHHHHâŠ.Lots of Salmon and green stuff in my immediate future.
GURU Conference Registrations OPEN IN 2 WEEKS! Gonna do a swag giveaway to early registrantsâŠfollow @Guru Events â that is where we will announce it is open.
BTW- If you donât know what this isâŠGURU Conference is The Worldâs Largest VIRTUAL Email Marketing Event is ALMOST HERE â www.GuruConference.com
Thanks for reading this far down!!! How are you? Reply back and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
P.P.S. If you haven't gotten our 2023 Best/Worst Days To Send Email Calendar just reply and let me know if you want me to email one back. And....HAPPY NEW YEAR!