I AM IMMATURE:
I constantly change my username on my NETFLIX account cause I know they will personalize every email I get…I might be a 2 year old – HAHAHAHAHAHA!!!!
NOVEMBER 20th Through DECEMBER 20
LETTER FORMAT Emails Targeting DIRECTOR LEVEL and ABOVE Professionals (Dir, VP, C-Level) Have Increased Performance:
Click-Through Rates: 34% Higher Than Average
Why is this??? Plans for new year have begun…
Inbox Volumes For B2B Decision Makers is significantly LOWER during this 30 day period. Now is your chance!
CONSUMER MARKETERS:
We eat more, we argue with family more, and we receive more email than normal – IT’S THE HOLIDAYS!
You’re Not Sending Out More Than Usual??? Hello!?!
NOVEMBER 15th Through DECEMBER 24th:
2X SENDS SAME DAY DURING HOLIDAYS:
Morning Send + Afternoon/Evening Send vs. One Send During Holiday Period:
2x Same Day Send Increased Overall RESPONSE RATE: 22%
BUSINESS MARKETERS: Use the COMPANY NAME!!
NOVEMBER Through JANUARY
Recipient COMPANY NAME Mentioned in Subject Line Increase Open Rates by 37%
EXAMPLES: ACME = COMPANY NAME
DON’T FORGET THE OTHER ‘HOLIDAYS’:
Small Business Saturday – November 26th
Mentioned In Subject Line Within 5 Days of 'Holiday' INCREASES OPEN RATES: 28%
Giving Tuesday – November 29th
Mentioned In Subject Line Within 5 Days of 'Holiday' INCREASES OPEN RATES: 31%
Free Shipping Day – December 14th
Mentioned In Subject Line Within 5 Days of 'Holiday' INCREASES OPEN RATES: 24%
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING
I AM WATCHING THIS GARBAGE: [I KNOW YOU DIDN’T ASK] –
FALLING FOR CHRISTMAS [Netflix]– For some reason I am all about seeing Lindsay Lohan make a comeback. THIS IS A REALLY GOOD MOVIE. But only if you like Hallmark Channel kinda movies…which I oddly really like. Don’t @ Me.
LOVE IS BLIND 3 [Netflix] – Cole is a tool. I am only halfway through, but I know he will still be a tool at the end. #ColeEqualsTool
MY RANDOM THANKSGIVING THOUGHTS:
We do thanksgiving at my house. 25 people. It is real deal. Hoping my wife reads this cause I am on a campaign to make sure we have mac and cheese. I didn’t see it on the paper that had all the dishes written out on. ALLI PLEASE READ THIS!! Am I wrong that mac and cheese is a MUST HAVE??
Why do I feel like I need 100% coverage of all white space on my thanksgiving dinner plate? It’s as if any exposed portion of my plate could burn my eyes permanently.
Thanksgiving is 3 days away and I already know which pants I am planning on wearing…and that is not because I want to be fashionable. #stretchy
What is your favorite Thanksgiving tradition? (Other than avoiding family members who are ‘close-talkers’)
I hope that you and your family have a great Thanksgiving! I am thankful for being connected with you and being able to share ideas (and some fun!). Reply back and let me know your Turkey Day plans, recipes, tv shows, or anything else!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
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