Today is Wednesday which means tomorrow is Pre-Friday! Nice!!!


QUICK WINS:

FOR EMAIL NEWSLETTERS:

BtoB: Using an Emoji as the first character in daily/weekly/monthly enewsletter increases open rates by 17%

BtoC: Using an Emoji as the first character in daily/weekly/monthly enewsletter increases open rates by 19%

Example: 

UNSUBSCRIBES Are not a Terrible Thing?  [THIS IS A GAME CHANGER]

Say What????

Campaign Example of Why This is True:

Client sends out 100,000 emails and tests using Emoji’s in subject line for first time. 

Good News – Open Rate goes UP by 14%

Bad News – They get an extra 24 unsubscribes that is more than usual. 

BUT IS THAT REALLY BAD NEWS….

For this campaign we dug into the unsubscribes and found that 88% of the remove requests were from contacts who had not opened an email from that sender in over 12 months! So the reason they unsubscribed is that for the first time in over a year they actually noticed the email. 

Our team dug into this concept and reviewed 20 million emails sent over a 100 email campaigns where subject line tests were performed in last 6 months:

MATH EXAMPLE:

100,000 Emails Sent Out With Subject Line Test

Open Rate Goes from 20% to 23%  = 3000 additional contacts open

Unsubscribe Rate Goes from 0.07% to 0.09% = 20 additional unsubscribes (90% were non-engaged so that means only 2 of those were engaged contacts)

So, is the test a failure if you got an additional 3000 people to open your email but 18 people who have not cared about your emails in over a year removed themselves? I say, “no way”!

Increasing Unsubscribe Rates means you are getting noticed. Obviously, you don’t want a ton of spam complaints because that can impact overall performance but small increases in unsubscribe rates are NOT a reason to think a test did not perform.

SUBJECT LINE WORDS THAT ARE TRENDING:

Last 30 Days: Open Rate Increase When Used in Subject Lines:

BtoC:

·     Invited - UP 24%

·     Ready - UP 21%

·     Spring/Summer - UP 18%

·     In Stock - UP 17%

·     Yes! - UP 18%

·     Today - UP 19%

·     Uh-oh/Oops - UP 25%

BtoB:

·     Invited - UP 22%

·     Ready - UP 20%

·     Outlook - UP 21%

·     Trends - UP 24%

·     Today - UP 22%

·     Official - UP 21%

·     Approved - UP 22%

HOUSE HUNTERS:

I am pretty sure this show is on 24/7/365. 

How come the home buyers always pick the absolute worst option? 

Every Episode:

·     House #1: Horrible and Hate the Kitchen

·     House #2: Not Bad.

·     House #3: Perfect house!

And…..we choose House #1. I don’t get it. 

ANNOYING:

It’s Wednesday and I am still not happy about the clock change…Grrrrrrr.

QUESTION:

What new things have you tested that worked/failed lately??? Reply back and let me know how things are going.

AND, if you know anyone who might want to receive the scoop please send them to: www.jayschwedelson.com

Best –
Jay