Just for YOU! (this is WORKING):
BtoB: ‘Function/Title Personalization’ in Subject Line – OPEN RATES UP 28% [Last 90 days]
Real Subject Line Example:
BtoC: ‘Interest’ Personalization in Subject Line – OPEN RATES UP 24% [Last 90 days]
Real Subject Line Example:
Easy Version That Works Too: Subject Line: Just For You
(Boost Open Rates 15%+)
OVERALL IDEA: People like opening emails that they think are for them specifically and not ‘everyone else’.
What would you rather open:
New Webinar About Latest Industry Trends
Or
[Webinar] For Marketers ONLY: Latest Industry Trends
INTERESTING: Friday ‘OFFER EMAIL’ Volume…(last 90 days)
BtoB: ‘OFFER EMAIL’ volume on Friday’s is 48% lower than Tuesday, Wednesday or Thursday.
BtoC: ‘OFFER EMAIL’ volume on Friday’s is 31% lower than Tuesday, Wednesday or Thursday.
Great test opp! (make sure email is delivered before 1pm for BtoB)
WHY? We treat Friday like it’s Saturday. Do you have off every Friday? Did I miss a memo? Your OFFER EMAILS have a better chance of being viewed on Friday than any other day. TEST IT!
Watching:
Need some new funny movie recommendations. ‘Barb and Star Go to Vista Del Mar’ is possibly the worst movie ever made. That is not debatable.
Listening:
I like ‘Yacht Rock’ on Amazon Prime. I’m pretty sure I should be embarrassed about that.
NEW!: My company has a new database growth service. If you are trying to grow your database shoot me a note…
Make it a great day!
Jay
P.S. If you know anybody who might want the ‘Scoop’ email please send them to www.JaySchwedelson.com