SOMETHING STINKS!?! 👃
“Our Email Campaigns Are Not Doing Well” is a really dumb statement.
‘OFFERS’ perform differently. Knowing the performance of different types of offers can radically change your overall email marketing results. ‘OFFERS’ are like people…everyone is different. ‘OFFERS’ should have specific expectations based on which one is used. So here is a BREAKDOWN of B2B and B2C ‘OFFER’ performance in RANK ORDER based on data from LAST 30 DAYS:
[LAST 30 DAYS] - BUSINESS
Email Content/Offers RANKED by % Increase in Click-Through vs. Generic Product Offer
[LAST 30 DAYS] - CONSUMER
Email Content/Offers RANKED by % Increase in Click-Through vs. Generic Product Offer
The real secret to email marketing is doing a ton of SMALL THINGS that add up to big overall results. Adding a “P.S.” to your email sends is super easy, costs nothing, and you probably won’t do it…Yes, I am talking to you!
P.S. EXAMPLE:
POLITICAL EMAILS ARE THE WORST!!!!!
First off…Both parties are spammers, and you can thank them for hurting your email performance…And, Google (for the first time) is prioritizing political email for this election and not allowing ANY of it to go to JUNK in Gmail. So, even more garbage will be in everyone’s inboxes. Which leads to lower overall performance for all of us. Yay!!!
NEXT 60 DAYS:
Email Marketing Open Rates Go Down as Compared to Non-Election Year Within 60 Days Leading into a Major Election:
Business: Open Rates Lower 13%
Consumer: Open Rates Lower 15%
So Annoying!
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
REAL LIFE UPDATE:
Here is what I am doing right now…As I type this I am in a recovery room following a colonoscopy and I have headphones on catching up on Part 2 of The Bachelorette finale…TMI on many levels…(Tino is the WORST! And I am NOT cool with the rumor that ZACH is the next Bachelor! He is super booooring!)
[PSA: If you are over 45 a colonoscopy ain’t so bad – just fyi]
I AM WATCHING THIS GARBAGE: [I KNOW YOU DIDN’T ASK] –
What should I be watching??? I obviously need some help in this area. Reply with some advice…
EATING:
I am constantly rediscovering either cereal or ice cream. Every few weeks I am like “wait a minute…ice cream is really awesome!”. I then proceed to buy 4 pints of things with names like “Boom Chocolatta Cookie Core”. It’s like I am the Magellan of snacks in my home.
FOOTBALL IS BACK!!!:
This is the time of year I pretend to have a super informed opinion about the Miami Dolphins that is entirely a regurgitation of what I heard on the radio that morning. Go Fins!
9,431 People Have Registered for FREE to GURU Conference! Have you??
The World’s Largest VIRTUAL Email Marketing Event is ALMOST HERE – Here is Free Reg Link: www.GuruConference.com
Thanks for reading this far down!!! How are you? Reply back and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com