Jay’s Newsletter Is The Worst!!!
(Wouldn’t fault you if you agreed…)
YOU ARE KIM KARDASHIAN!!! (I am not Pete Davidson…)
Congrats! You are an influencer…and so is everybody else. We live in an influencer world. We only want to buy, try, and consider things that other people have liked.
USER GENERATED CONTENT (UCG) is the hottest trend in email marketing:
STAT FROM LAST 30 DAYS:
When PRIMARY Content is User Generated Content Click-Through Rates Increase:
Business: 38%
Consumer: 34%
EXAMPLES:
SUMMER is OVER! Ughhhhh!
Here are the SUBJECT LINE words that are TRENDING Up and Down: [Last 2 Weeks]
Subject Line Words Generating an Increase and Decrease in Open Rates:
SHHH…SUPER SECRET TIP!
Subject Lines That Convey a Form of Exclusivity:
(Shhh, Secret, Private, For CFO’s Only, etc) Generate a 31% Higher Open Rate Than Those Without
GOOD EXAMPLES:
BAD EXAMPLE:
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
OLIVIA NEWTON-JOHN:
Why did they ever make Grease 2? Michelle Pfeiffer hanging with that English dude was so weird. And this song from the movie is actually the worst song ever made… www.youtube.com/watch?v=C8DWu2lJs7Q
I AM AUDITIONING FOR ‘THE CROWN’:
I just realized I am a giant nerd…Why do I email people like I am a star in ‘Downton Abbey’???
C’MON!!!! What is wrong with me! I have never said any of that out loud to another person so why do I email it?? I need to have a talk with myself asap.
WATCHING:
LOVE ISLAND UK: [HULU] – This might be the greatest show of all time. I am not kidding. Get past the first 2 episodes. If you don’t watch this show you probably have a life. Congratulations.
THE BACHELORETTE: [ABC] – Love Gabby but she needs to stop saying, “Yeah, Yeah, Yeah”.
Thanks for reading this far down!!! How are you? Reply back and let me know how your marketing efforts are going, the horrible TV I need to check out and anything else that is mildly interesting!
P.S. Make sure to register for my FREE email conference – www.GuruConference.com and follow @GuruEvents on LinkedIn because we are launching a ton of new free events in 2023!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
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