(No, I didn’t just screw up. But I bet you hoped I did.)
You’re So Vain (Carly said so, not me):
PERSONALIZATION IS MORE THAN FIRST NAME!!!
Personalization in the SUBJECT LINE can boost open rates.
Emails get opened when they are specific to YOU! [𝘚𝘵𝘢𝘵𝘴 𝘧𝘳𝘰𝘮 𝘓𝘢𝘴𝘵 90 𝘋𝘢𝘺𝘴]
‘Cheat Sheet’ – Increase Open Rates: 31%
‘Secret’ – Increase Open Rates: 24%
‘Sold Out’ – Increase Open Rates: 27%
‘Back To School’ – Increase Open Rates: 22%
LinkedIn TIP: Did you know you could BOLD, Italics, and Underline things in LinkedIn posts???
Here is a link that coverts your text to make it happen. Pretty Cool!
www.linkedin-makeover.com/linkedin-text-formatter/
EXAMPLE POST: Using Bold and Italics…
BUSINESS MARKETERS - HAPPY NEW YEAR!!!
Since July 1st:
2nd Half of Year Marketing Tactics:
‘2023 Outlook’: Content When Mentioned in Subject Line Boosts Open Rates 24% vs. Standard Content
‘HOLIDAY SEASON’ Outlook Content When Mentioned in Subject Line Boosts Open Rates 27% vs. Standard Content
Do YOU Open Your Own Company eNewsletter????
When you stop reading your own company email newsletter it means it’s REALLY bad…
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
THE BACHELORETTE: [ABC] – This is the best show on television. I am not being sarcastic. Close second is ‘Bachelor in Paradise’. Nobody cares but I am on TEAM GABBY!
MY TOP SHOWS RIGHT NOW: [I KNOW YOU DIDN’T ASK] –
What should I be watching???
[besides Stranger Things…which of course I have already seen]
BARBIE MOVIE: [DISASTER] – Have you seen the pics floating around of the new BARBIE movie with Ryan Gosling and Margot Robbie??? The only movie that looks worse than this is the new THOR movie.
NUMBERS:
Today I completed something that I have been putting off for 6 months. It took 10 minutes. I will learn 0 from this.
GURUUUUUUUUUUUUUUUUU: We are at over 5,000 registrations!! Check this out –
Thanks for reading this far down!!! How are you? Reply back and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
Are we connected on LinkedIn??? www.linkedin.com/in/schwedelson/
AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops
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