What up?
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I am boring. You are boring. We all just want to move things along. Whoever is the person who invented the ‘Skip Intro’ button on Netflix is literally the smartest person alive.

I got a super long text from someone this week and sent this back. I know, I am rude. NOBODY LIKES TEXTS WITH 5 BILLION WORDS…EVER.

EMAIL WORD COUNT: Data from last 90 days…

Click-Through Rates are HIGHEST When Email Contains LESS Than 100 Words!


Speaking of WORDS…Here is the latest WORDS that are boosting ‘Open Rates’ when mentioned in the Subject Line:

‘Don’t’ and ‘Invited’ are the biggest ‘open rate’ boosting gainers in the last 60 days.

REMEMBER: Invited, Invite, and Invitation do NOT need to be about an event. You can be invited to anything…Free Shipping, Download Report, etc…


Since You Didn’t Ask...

For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...


Is There a ‘Song of the Summer’ Yet? idk.

Here is my list of the absolute WORST ‘Songs of the Summer’…

2013: "Blurred Lines" — Robin Thicke:
This guy is a tool. Don't care what anyone says.

2009: "I Gotta Feeling" — The Black Eyed Peas:
Why is this song still being played at parties? C'MON!!

1989: "Right Here Waiting" — Richard Marx
So embarrassing that I ever liked this song.


STRANGER THINGS (NETFLIX): How come nobody is like, “Hey, we should move to another town”.

And, obviously the producers of this show are scarred from a bowl cut they had as a kid, but you don’t need to make the rest of us look like we starred in Dumb and Dumber back in the 80’s.


IDIOT: Apparently the horizontal compartment that slides in and out in my kitchen is pronounced “drawer” and not “draw”. After 19 years of marriage my wife decided it was time to finally clue me in on this (and make fun of me for an extended period of time).

Thanks for reading this far down!!! How are you? Reply back and let me know how your marketing efforts are going, other words I am likely pronouncing wrong and anything else that is mildly interesting!


p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com

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