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Ughhhh…I’m doing that

The ‘Cmon!’ Stat of the Week…

70% of all email traffic occurs within First 10 mins of every hour (source: Validity).

Over 80% of all email campaigns are sent out on THE HOUR (i.e. 10:00am).

So what?

Sending out on the HALF HOUR can increase Open Rates!

Email Campaigns NOT Sent Out on THE HOUR Have an Increased Open Rate:
BtoB = UP 15%
BtoC = UP 19%

This Next Stat Is Going to Change Everything!

Well, not really but this tactic is working really well…

TEASER Subject Lines Are Increasing Open Rates:

Examples:

BtoB

CoSchedule: "We don’t normally do this"

Digital Marketer: “Important message (about tomorrow’s big announcement)”Pellentesque habitant morbi tr

Btoc

Zillow: “The truth about moving expenses”

Birchbox: “You’re Invited”

TEASER Subject Lines Increase Open Rates:

BtoB = UP 22%

BtoC = UP 27%

Interesting Stat…

Constant Contact put out some data about the number of images and the impact on click-through rate. Worth testing to see if this holds up for your marketing efforts!

Example of 1 Image Email Creative:

Since You Didn’t Ask...

For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...

WATCHING:

IS IT CAKE? (NETFLIX) - I may have hit rock bottom. Is this worse than me watching Season 2 of Love is Blind…I am going with ‘yes’.

DATED AND RELATED - COMING SOON: (NETFLIX) – I take it back. If I watch this show I will really have hit bottom. This is actually the title of an upcoming reality show on Netflix. I give up.

WEIRD:

I’ve noticed there are basically 3 things people love to tell other people:

They are vegan.
They shop at Trader Joe’s.
They just worked out.
And sometimes it’s all three. I don’t get it.

HEY!!!

I am doing a NEW email tips webinar next week – Hope you can make it!

BTW – How are you? Shoot me a note and loop me in on how your marketing is going and how things are overall.

Best,
Jay

p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com

Are we connected on LinkedIn??? https://www.linkedin.com/in/schwedelson/

AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops

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