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On Demand is Surging…But Don’t Say On Demand (Huh?)

How you say things is everything. ‘On Demand’ video content is surging in the last 90 days. In the past ‘On Demand’ was an offer only used when you had nothing left to promote. People are so busy and all over the place that ‘On Demand’ content has been moved to the front of the line to fill up the lead funnel.

BUT the phrase ‘On Demand’ is a super boring way to get people excited about the content.


‘Watch Now’ generates 34% Higher Click-Through Rates Than Saying ‘On Demand

Valentine’s Day = ❤️

Your inbox is about to explode with emojis. Get ready for some seriously bad puns, lame jokes and overall weak attempts at humor within subject lines. As marketers, we must embrace the fact that these little graphical symbols will boost open rates (especially during holiday periods). So here is a breakdown of the key ‘Valentine Emojis’ that will generate the largest increase in Open Rates when used within the subject line:


If You Ever Think My Stats Are Ridiculous…

In case you were wondering which emoji was more popular. I really hope you were not wondering that.

FEAR is Crushing It…

Different tactics trend at different times. ‘Fear’ related subject lines have jumped in performance over the last few months.

LAST 6 Months:

‘FEAR’ Subject Lines Increase Open Rates by 42% Vs. Normal Subject Lines

Since You Didn’t Ask...

For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...


VALENTINE’S DAY – Is it ok to watch the movie “Valentine’s Day” on Valentine’s Day? Sure. Why not. Just don’t watch the movie “The Notebook”. Watched that on a plane the first time I saw it. Let’s just say people kept asking me what was wrong and why I was crying…. I am an embarrassment.

OLYMPICS – Curling has got to be harder than it looks. Sort of feels like swiffering on ice with a lot of yelling. 


EATING - Why do I treat the Super Bowl like Thanksgiving? I feel like I consume the same number of calories that Tom Brady eats in 2 years. Go Bengals.

That’s all for now. HEY! Did you hear about the news?????? We are putting on a FREE Email Marketing Conference – We are not announcing this till next week but because you are on Scoop I can tell you that registration is now open… www.guruconference.com/ (spots will fill up. Hope you can make it)

BTW – What are your Super Bowl and Valentine’s Day plans? Shoot me a note.




p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com

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