Getting someone to open an email you send is not just about generating sales or leads. When someone opens/clicks on an email you send it teaches the receiving email network that you like to engage with that particular sender.
3-Month Boost:
For 90 days following any recipient opening/clicking on an email you sent them the likelihood of going into the INBOX for future emails goes up 280%!
This is for both Business-to-Business and Business-to-Consumer marketers!
WHY DOES THIS MATTER RIGHT NOW?
‘Inbox Activity’ is at the highest point of the year on Black Friday. ‘Inbox Activity’ is NOT an open rate but rather the time spent in an inbox. SO…this is the best opportunity you have to generate opens/clicks that will give you that BOOST in Inboxing Rate heading into Q1.
What should you do?
Send an email with a subject line like the ones below:
Subject Line:
Thanks, and…
Just wanted to say…
How was Thanksgiving?
Our Teams Favorite Thanksgiving Dish Is…
(the “…” is there to drive suspense)
The goal is to GET THE EMAIL OPENED! Take advantage of the eyeballs that will be focused on email over the next week so that your 2022 starts off strong! (AGAIN, this is for both BtoB and BtoC marketers!)
MY THANKSGIVING THOUGHTS:
Why is Thanksgiving dinner so early? This sets me up for failure. I am forced to eat early which leads to a second dinner and ultimately a third post dinner meal. Uggghhhh!
Why do I feel like I need 100% coverage of all white space on my dinner plate? It’s as if any exposed portion of my plate could burn my eyes permanently.
I know everyone will post pics on Instagram of their meals. That’s weird.
Thanksgiving is the holiday that I get really dressed up to just be in my living room and kitchen. That is also weird.
BUT SERIOUSLY! I am thankful that you chose to sign-up for this newsletter so we can stay connected.
What is your favorite Thanksgiving tradition? (Other than avoiding family members who are ‘close-talkers’)
Until next time....
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops
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