It’s Not You…People Need a ‘Fresh Start’
Unsubscribe Rates for email ARE THE HIGHEST during November and December. This is NOT because you are sending too much! This is because everyone does the end of year ‘purge’.
Don’t overreact to a handful of voices. KEEP SENDING!
FACT: Over 91% of the people who unsubscribe during November and December have not opened one of your emails in last 6 months!!! [both B2C and B2B].
As Mariah Carey Would Say…It’s Time!
The holidays are here now!
Email performance for this October was up significantly over 2020 and 2019 (for both B2C and B2B). Buyers are interested in your offers NOW! Don’t wait!
Subject Lines in October 2021 that used holiday themed ‘words/phrases’ had an increased Open Rate of 37%.
B2B Tip for Year-End: Using ‘2022’ in the subject line is lifting Open Rates by 34% in the last 2 weeks!!!! It’s all about next year. Stop using ‘2021’ in all emails.
National French Dip Day is November 12th. Seriously.
The ‘Other Holidays’ matter! We all know the obvious holidays to promote around but don’t forget the other ones that impact open rates and performance in a big way –
Highlighting these 4 additional ‘holidays’ in subject lines boost Open Rates by 24%:
Is This Annoying? Perhaps…BUT IT WORKS! (and it’s free!)
Pop-Up Website Contact Capture Registrations Increase in November and December: B2C: 270% and B2B: 140%
Pop-Up Contact Capture:
Pop-Up Contact Capture:
EXAMPLES: Website Pop-Up Contact Capture:
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
ALL-TIME BEST HOLIDAY MOVIES:
NATIONAL LAMPOON’S CHRISTMAS VACATION – If you don’t like this movie you need to unsubscribe immediately.
A CHRISTMAS STORY – Laughing at the kid getting his tongue stuck on the frozen pole is the true definition of Christmas spirit.
DIE HARD – How can anyone say this is not a Christmas movie!!!! It literally takes place during a holiday office party. C’MON!!!!
ELF – I am starting a petition that we need ELF 2.
MEAN GIRLS – Yes this is a holiday movie. And it is in my all-time top 5 favorite movies. Don’t @ me
Ok, that’s it...Let me know what you think of this nonsense.
BTW – our 2022 Best/Worst Days Email Calendar is now available (for free)
Calendar Download: worldata.webinar-reg.com/lp31?src=WD_Banner
Until next time....
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops
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