What up?
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My own subject line on this email is not a best practice...I just realized that.

Subject Line Tip: Numerals Increase Open Rate 19% Vs. Written Out Numbers [Example: 7 vs Seven]

Anyway, how goes it???

iOS 15 Update...World Is Still Here

I don’t want to use up real estate in this newsletter to detail why iOS 15 is annoying, so I recommend googling “iOS 15 Email Marketing”...

So here is the update regarding this super annoying topic:
iOS 15 adoption has been slow (so far). Roughly 30% adoption rate of iOS 15 as of October 20th Apple has yet to ‘push’ the update aggressively on our devices and you should expect ‘full adoption’ by end of year/January.

The impact on inflated email opens so far has been about 10%. Meaning...because Apple is automatically sending back an ‘open’ for every user of iOS 15 (who opted-in to Mail Privacy Protection) your email Open Rate tracking is inflated about 10% right now (BtoB and BtoC). That will continue to inch up over the next few months. FUN!

BtoB Trending Tactic:

LAST 60 DAYS: Shift in what personalization is working for BtoB:

Top performing ‘personalization’ for BtoB subject lines has been ‘Company Name’.

‘Company Name’ Personalization is Increasing Open Rates by 37%

Subject Line Example:

You’re Late! ‘Black Friday’ in October!

From October 1st- 18th ‘Black Friday’ Mentioned In Subject Line:

Open Rate Increase:

Everything is early this year. Sales are early, running out of inventory will be early and sending out holiday related email offers are early too! Stop what you are doing and start using holiday related words and phrases to drive higher open rates!

Holiday Spirit! BtoC and BtoB:

‘Invitation’ Emails Do Better In Q4 Than Any Other Time of The Year!

We all want to be ‘invited’ to parties and fun things as the year winds down. This year more than any other! This is a simple test that performs really well.

Historically: October 1st Through December 31st:

‘Invited’ and ‘Invitation’ Used in Subject Line Increase Open Rate:

Subject Line Examples:

Inbox Examples Using the Word 'Invited' in the Subject Line

Since You Didn’t Ask...

For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...


MAID (Netflix) – This was amazing. Gave me anxiety the entire time but I really liked it.

SQUID GAME (Netflix) – The weirdest part about watching this show is that I didn’t even notice the voice dubbing. I need to either check my hearing or vision or both. Idk.


I have been trying to buy a new car. Why is this such torture. I know the world is running out of everything, but I am losing it.
ME: “Are you a salesperson for these cars?”
ME: “Great. Can I buy that car?”
SALESPERSON: “Oh no. That is not available, and we have no inventory. How else can I help you?”
ME: “C’mon!!!”


Nobody cares about the relationship between Kourtney Kardashian and Travis Barker. Seriously. Nobody.


I would rather try to carry 10 plastic grocery bags in each hand than take 2 trips to bring my groceries in. #IamLazy.

Ok, that’s it...Let me know what you think of this nonsense.

BTW – doing a new webinar


Until next time....




p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com

AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops


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