SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called The Bathroom Break, that extra 10 minutes. You either have to listen to marketing tips or use the bathroom or both, but I

Jay Schwedelson: don't recommend both, but that's your choice. This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schon from the Do This Not That podcast@subjectline.com.

Jay Schwedelson: Each episode in this series, we are gonna go over quick tips about different marketing topics and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the bathroom break. This Jay sch Wetson from do this not that, and I am honored. To be, or the marketing millennial, Daniel Murray.

Jay Schwedelson: And today we're actually gonna be talking about how to move up in your career, maybe get that new job, maybe get that promotion, little tips and tricks that maybe are off the radar. But I have a question for you before we get into that, Daniel. So what was like your first job? I don't mean like real job.

Jay Schwedelson: I'm talking about like, when you were a kid and, well, you grew up in South Africa, was your first job like cleaning the d of a giraffe

Daniel Murray: or something? Oh my goodness. Um, my first job ever, I was like 12 and I was, I ref, I was a ref for like four or 5-year-old, um, kids. I was like the first like, wait, you babysitted them?

Daniel Murray: No. Like you were the ref and then Oh, you were the ref, like the soccer ref. Oh, wow. Yeah, so that was like my first, like where I got like an actual like paycheck and I was like, oh, this is kind of cool. Like I was, uh, you go, you go to this like three day program to like learn it, but it was cool.

Jay Schwedelson: That's cool.

Jay Schwedelson: Yeah, I was, my first job I was like 14. I don't know why they gave me a job. I was a security. I ran the security desk at A-Y-M-C-A, which is really weird because I was 14 and I was like, what am I gonna do? Something bad happens here. Um, but no, today. Now we're gonna crush it. In terms of, uh, little tips about upleveling your career, getting that job, what you should do, what you shouldn't do.

Jay Schwedelson: So Daniel, why don't you rattle off your first, uh, quick tip.

Daniel Murray: I think perception is a big thing in career. So the one, one tip I have is that. Remove the years you graduated off your resume and off your LinkedIn. Like you want to seem like you don't want your age to be a bias. Even like people say there's no bias, but you don't want your age to be a bias and you're not getting a job.

Daniel Murray: So remove that off your resume. Remove it off your LinkedIn. You got a degree. Cool. Not many people is gonna ask you for your degree. Just remove that off your LinkedIn. 'cause it will, could stunt you from getting a pay raise, a salary bump or like, it can also hinder you for getting a bigger job.

Jay Schwedelson: I, I agree totally.

Jay Schwedelson: And I'll give you the social proof of my tips. So I've uh, hired well over a thousand people in my career and interviewed way more than that unfortunately. And I'll tell you a couple things that, um. I believe to be a hundred percent true. Number one. While you have a job, if you're lucky enough and you have a job, that is when you apply for another job.

Jay Schwedelson: Uh, I know that's terrible to just be sitting in that job that you don't like, that you're miserable in almost using them, but you are far more attractive to somebody that's hiring if you already have a job. 'cause it looks like, oh, that company. You went through their process, they took a risk on you. And uh, I feel bad saying that.

Jay Schwedelson: 'cause if you don't have a job, obviously it does. It is a little bit harder, uh, to get a job. It's just the reality. And then the other thing, I think the biggest mistake that people think about is this whole idea that you need to be somewhere for a year before you move on because it looks really bad.

Jay Schwedelson: That is. Hot mess, garbage, trash, right? If you are someplace that's toxic, that stinks that you're not getting paid well, that you have a bad boss, whatever, leave. And then when you go and interview for that job, you're like, wow, you're only there four months. What happened? Like, listen, it was not a great environment, you know, they didn't have good structure.

Jay Schwedelson: I wasn't learning. I was uh, blah, blah, blah, uh, but for you to sit there for a year, 'cause you think that anybody cares, newsflash, they don't.

Daniel Murray: One thing I always. Recommend for people is that never turn down an interview. Like if you think you might like the company, don't feel bad like you're interviewing even if you don't want a job.

Daniel Murray: 'cause this could be your dream job. And I think a lot of people turn down interviews while they're at jobs because they feel like they're going against the employer. But you could, your dream job could come. Land in your lap and you're not knowing it. So like, always take an interview. And the other thing I I also recommend is like the job description that a, the, A company puts out is usually written by a hiring manager who's telling the company this is what we want.

Daniel Murray: So what I recommend is it takes more time, but customizing your resume to the points that are on that. Job description, like if a hiring manager wants something certain, they like a certain thing and you've done that certain thing and you can put results to that certain thing or customize like a certain type of person, just put that on your resume because you want to get through the first inter, like the first screening.

Daniel Murray: So like to do that, you have to customize your resume towards the jd. Then using your interview skills to get you to later stages,

Jay Schwedelson: I think that's super, super smart that people aren't doing that. Meaning that you're applying for a job, you have your resume, your cd, whatever you wanna call it, and you're uploading the same one to all to a hundred different jobs.

Jay Schwedelson: You're hoping. But if you actually, if they're looking for somebody that you know, knows Spotify, Spotify means shop Shopify really well. If you know Spotify, you're not getting the job, you can build a good product, right. Sick of building a playlist, but you're really good at Shopify and that, and they're looking for somebody that's a Shopify expert that's in their ad or whatever their job listing, put that front and center and, and customize each one of your uploads to that.

Jay Schwedelson: I think that's super, uh, valuable stuff. And then the other thing I would tell you that works really well, at least it works well in my company. When people are trying to get hired here, don't play the game like everybody else. So when you go to apply for jobs on, you know, indeed, or ZipRecruiter or LinkedIn, whatever you do, and you upload and you hit submit, whatever, then what you want to do is find the person who's the senior person in that role.

Jay Schwedelson: So if you're applying for a marketing job, you look for the marketing director, the person that you think is actually calling the shot on that job and the hiring manager, and you DM them a note that says, listen, I just wanna you to know I'm super excited about the opportunity. I'd be a great fit for you.

Jay Schwedelson: I'm so good at these three things. Can't wait to hear from you. You send them that connection request with a custom note. With a custom note. And I am telling you, that puts you to the top of the heap. You stand out, it works. So, so well, two more things is LinkedIn

Daniel Murray: allows you to do, if you go to their company page, you could see like if anybody from who you went to college with or anybody in your network has worked at that company.

Daniel Murray: So if you can see that and DM them to just, just get on a quick call at like. Learn about the company or if they could tell you a little bit about the role. So if you can have another in through somewhere else, like LinkedIn already tells you this, so like why not use that? And the second thing, I know this is like a more of a bigger project, but I honestly think that like.

Daniel Murray: Building a personal brand where your perception, you can build your perception that you're be the best in the industry for that role because you putting out content and growing a following is my best thing that I ever did when I was like earlier on, like a senior manager in my career because people thought I was better than some of these other marketing ops people when I was in marketing ops.

Daniel Murray: But really I was. Just putting myself out there and scaling my, like networking from building a personal brand. So I recommend people start their personal brand really early. 'cause it is your like digital resume as well.

Jay Schwedelson: So, alright, back to the original stuff. So after you are a ref. At 12 years old, what was the next job stop for Daniel?

Daniel Murray: That's a good question. It's funny 'cause, um, Adam, who's like the CEO of Workweek sent out an email about this and I, I listed, uh, like five things. Me and my brother used to go to like these camps when we were kids and we used to play this game called Scape, where we had like a bunch of like, it was like a digital game, but we used to sell.

Daniel Murray: All coins for cash on, on ruin scape to people at the camp who play. 'cause it was like a popular game. That's not a job. That's like a hustle. It's a hustle. Um, that's not a legit job. I used to, I'll give another job. I used to, my mom used to go to a travel agency. I mean, not a travel, uh, event. Uh, she used to own a travel company, but then she moved here.

Daniel Murray: Did it? Ven company where she sold like things. So I used to be the person in the back room packing everything and shipping everything out. So I was in the warehouse like shipping everything at like 15 years old. I like it, but side hustle, I feel like it was a job.

Jay Schwedelson: Yeah. Well that's a real deal. What is your other job?

Jay Schwedelson: Uh, so my next job was I worked at a, a women's clothing store called The Limited in the Mall. And I did that purely because I was like 15 because I wanted to, uh, I wanted to meet girls and I thought if I got a job there, it was all women, all women's clothing that I would meet girls. And so they gave me a job in the back as the stock boy.

Jay Schwedelson: My job was to, like, when they came back there, they would be like, I need a body suit in this color, in this size. And I was very bad at it. And so these women would scream at me and I, I was horrific at the job. And, uh, nobody liked me. I made no friends. I got no, no girls like me coming out of it. It was one of the worst things I've ever done.

Jay Schwedelson: And, and, um, so yeah, great experience. Uh, all right, well, speaking of great experience, this podcast has been a great experience. Listen, leave Daniel a review at the Marketing Millennials podcast. Tell him how great he is. And if you're bored, you can do the same for do this, not that. And we'll see it the next one.

Jay Schwedelson: Later, Daniel, come on man. I gotta get back to work. Get out of there. Alright, while he's still in there, this is Jay. Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out.

Daniel Murray: Back from my bathroom break. This is Daniel. Go follow the Marking Millennials podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it.

Daniel Murray: Just give us a, a shout on LinkedIn and tell us what you want to hear. He's out later.