What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417

Jay Schwedelson: we are back for what's up this week from the Do This, not that Podcast presented by Marigold. This is our short episode or breakdown what's going on this week in business, in marketing, in life, pop culture, whatever. And we still have our longer episodes at the end of the week, but we like to see what new stuff is going on.

Jay Schwedelson: So. One of the huge things that's going on is that Google has brought their AI mode to the Chrome address bar. What? Okay, so Google has Gemini, that's their version of chat, GBT. Okay. And nobody really goes to Gemini. But what Google's now doing as of this week in the, in the United States, hasn't rolled out, uh, globally yet.

Jay Schwedelson: You know, when you go to your Chrome bar. And you could write something and it automatically searches it on Google. Well, now your same Chrome bar in your browser, you can use that as if it's a prompt bar, like the same way you would go to chatt or any of the other AI tools. You could use that as your prompt bar and you could ask it whatever you want, the same way you'd ask any other AI tool.

Jay Schwedelson: And when you hit go, it's going to use Gemini and it's gonna give you all the info, uh, that you're looking for as if you were on an AI tool. This is great and I think in general I'm gonna make, I have a hot take by the way. I hate when people say hot take. I really do, but I, here's my hot take. I think long-term, uh, Google's gonna win the AI wars.

Jay Schwedelson: I do. I think they're gonna beat chat, GBT. I think they're gonna beat all of them. They just have too much in place that we all use. And if they start to embed it the way they're doing it in the Chrome Bar, I think they're gonna win. And why does this matter for marketers? Because we steer all of our efforts to, how do we show up in chat, GPT, how do we show up in Claude?

Jay Schwedelson: Um, not enough us enough of us are really looking at how we showing up in, uh, Google's AI mode, or Gemini results or things like that. So I would be messing around with the Chrome bar and checking that all out. Other stuff that's going on. There's LinkedIn stuff, there's email stuff, all sorts of stuff. So on the LinkedIn front, I thought this was really interesting.

Jay Schwedelson: So. Rishi Jabra, who is the senior director of product at LinkedIn, posted something on LinkedIn just this week. And what he posted is this, he said the question was asked him, does adding a link in my post impact my reach? 'cause everybody's like, oh, you can't put a link in your post it, it depresses engagement, performance, whatever.

Jay Schwedelson: And he said. Zero. No, not true. This is from the dude at LinkedIn whose job it is to actually tell us what is up. He said the only reason it doesn't do well is when you put a link in there and it's super self-serving and you're trying to get people to do stuff that they don't wanna do. He's like, if you write a whole long post about some awesomeness and you write, here's a link to the content, you could download the whatever.

Jay Schwedelson: Um, it will do great. He said it is not true that just a link itself is the issue. Some interesting email stuff that's going on right now is that of course, you know, the whole gear up for the holiday season business and consumer for Q4, um, is already in motion, right? You can go to Costco right now and see, uh, holiday stuff everywhere and Home Depot and the same thing.

Jay Schwedelson: And I'm not even gonna get into, you know, do using the word holiday in your subject line or any of that stuff 'cause that's already in motion. We'll get to that on another episode, but. What is working right now? What works incredibly? Well, okay, starting actually in October 1st through the end of the year.

Jay Schwedelson: So right now it's starting the idea of invitation emails. This is for business marketers or consumer marketers, uh, where you are putting invited or invitation as the primary start to your subject line, right? It says, invitation, blah, blah, blah. Could be for a new live online event. It could be you're invited to a Secret deal, special offer deal, whatever.

Jay Schwedelson: Invitation emails from October 1st through the end of the year crush it. They actually, if you start your subject line with the word invited or invitation starting October 1st, it will lift your open rates to the consumer side by about 24% on the business side by about 28%. Why does this work so well now?

Jay Schwedelson: Because we don't realize it, but subconsciously we are in the mindset. Of wanting to be invited to stuff. I don't mind being invited to stuff. I don't want to go to anything 'cause I don't like people and so do, you can invite me, but I'm gonna, I'm gonna lie and I'm gonna say I have other plans. Oh my god, it's so gr.

Jay Schwedelson: Oh, I can't believe it. I'm not available. It sounds amazing, but in general. We all this time of year, like being invited, we're invited to business stuff, we're invited to consumer stuff. So when we see that in our emails, we do a millisecond pause in our inbox. And this is how it gets us to open up the emails.

Jay Schwedelson: So if you're not testing heading into the next few weeks, this idea of invitation oriented emails, whether you're a business consumer, nonprofit, whatever, marketer. You should do that. You're not inviting people to events. You could invite people to donate. You invite people to a piece of content. You invite people to a special VIP sale.

Jay Schwedelson: Doesn't matter. Just reframe it, uh, that way. Alright, let's get into useless stuff. What's going on at useless? First off, I just finished the season one of the girlfriend on Prime, Amazon Prime. It was fantastic. I strongly recommend watching this show. There were some holes in kind of the, um, the whole storyline, but I thought it was great.

Jay Schwedelson: Absolutely. Watch the Girlfriend on Amazon. Prime Love is Blind. Season nine is coming out in one week. It's gonna be in Denver. Um, so that's awesome. I'm very excited about Love Is Blind Season nine. This is gonna be great. Uh, the b the Golden Bachelor starts tonight. I'll be checking it out. Although I'm not a real huge fan of the Golden Bachelor and Bachelorette, I just find them boring.

Jay Schwedelson: It. I, I just do, but I'll be watching 'cause I have no life. And the sad thing I just learned on the Food Network. They just canceled the TV show. Outrageous Pumpkins. Now you have a life and you're sitting there like, what is he talking about? Outrageous Pumpkins. This is gonna be season five of the show where every like, it's a competition where people are carving their pumpkins and it was awesome and I'm very sad that that's canceled.

Jay Schwedelson: Nobody else cares. Maybe the people that were on the show care, but I care. So anyway. Listen, I appreciate you being here. Please, two things. Leave this thing a review. Really help circulate the show. You'd be my best friend. Number two, guru conference. Guru conference.com. Free virtual event is coming up.

Jay Schwedelson: November 6th and seventh. Nicole Kidman, Lance Bass, Donald Miller. Amy Porterfield, the founder of Liquid Death. Sophie Miller from Pretty Little Marketer. Who else? I don't know. Everyone's gonna be there. I need you there is free is virtual guru conference.com. Check it out. You are awesome. Smell you later.